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2025 Social Media Image Sizes: Complete Guide for All Platforms

Your Image Resizer Team
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2025 Social Media Image Sizes: Complete Guide for All Platforms


Posting images with correct dimensions is crucial for social media success. Wrong sizes result in cropped images, poor quality, and reduced engagement. This comprehensive guide covers optimal image sizes for all major platforms in 2025.


Why Image Sizes Matter


Consequences of Wrong Sizes


  • Awkward cropping
  • Reduced quality
  • Pixelation
  • Unprofessional appearance
  • Lower engagement
  • Reduced reach

    • Benefits of Correct Sizes


  • Perfect display
  • Maximum quality
  • Professional look
  • Better engagement
  • Higher reach
  • Time savings

    • Instagram Image Sizes 2025


    Profile Picture

  • Dimension: 320×320 pixels
  • Display: 110×110 pixels
  • Format: JPEG or PNG
  • Aspect Ratio: 1:1 (square)

    • Feed Post (Square)

  • Dimension: 1080×1080 pixels
  • Aspect Ratio: 1:1
  • Format: JPEG
  • Maximum Size: 30MB
  • Recommendation: Most versatile, works everywhere

    • Feed Post (Portrait)

  • Dimension: 1080×1350 pixels
  • Aspect Ratio: 4:5
  • Takes up more screen space
  • Better engagement

    • Feed Post (Landscape)

  • Dimension: 1080×566 pixels
  • Aspect Ratio: 1.91:1
  • Less common, smaller display

    • Stories

  • Dimension: 1080×1920 pixels
  • Aspect Ratio: 9:16
  • Format: JPEG or PNG
  • Maximum Size: 30MB
  • Full-screen vertical format

    • Reels

  • Dimension: 1080×1920 pixels
  • Aspect Ratio: 9:16
  • Format: MP4 or MOV
  • Vertical video format

    • IGTV Cover

  • Dimension: 420×654 pixels
  • Aspect Ratio: 1:1.55

    • Facebook Image Sizes 2025


    Profile Picture

  • Dimension: 180×180 pixels
  • Display: 170×170 (desktop), 128×128 (mobile)
  • Format: PNG
  • Aspect Ratio: 1:1

    • Cover Photo (Personal Profile)

  • Dimension: 820×312 pixels
  • Mobile Display: 640×360 pixels
  • Format: JPEG
  • Aspect Ratio: 2.7:1

    • Cover Photo (Business Page)

  • Dimension: 820×312 pixels
  • Mobile: 640×360 pixels
  • Minimum: 400×150 pixels

    • Feed Image Post

  • Dimension: 1200×630 pixels
  • Aspect Ratio: 1.91:1
  • Format: JPEG or PNG
  • Maximum Size: 15MB

    • Stories

  • Dimension: 1080×1920 pixels
  • Aspect Ratio: 9:16
  • Format: JPEG or PNG
  • Full-screen mobile format

    • Event Cover

  • Dimension: 1920×1080 pixels
  • Aspect Ratio: 16:9

    • Link Preview (Shared Links)

  • Dimension: 1200×628 pixels
  • Aspect Ratio: 1.91:1
  • Appears when sharing URLs

    • Twitter/X Image Sizes 2025


    Profile Picture

  • Dimension: 400×400 pixels
  • Format: JPEG or PNG
  • Maximum Size: 2MB
  • Aspect Ratio: 1:1

    • Header Photo

  • Dimension: 1500×500 pixels
  • Aspect Ratio: 3:1
  • Format: JPEG or PNG
  • Maximum Size: 5MB

    • In-Stream Photo (Single)

  • Dimension: 1200×675 pixels
  • Aspect Ratio: 16:9
  • Minimum: 600×335 pixels
  • Maximum: 1200×675 pixels

    • In-Stream Photo (Multiple)

  • Two images: 700×800 pixels each
  • Three images: Mix of sizes
  • Four images: 1200×600 pixels total

    • Twitter Card (Summary)

  • Dimension: 120×120 pixels (minimum)
  • Aspect Ratio: 1:1

    • Twitter Card (Summary Large Image)

  • Dimension: 1200×628 pixels
  • Aspect Ratio: 2:1
  • Recommended for articles

    • LinkedIn Image Sizes 2025


    Profile Picture

  • Dimension: 400×400 pixels
  • Display: 300×300 pixels
  • Format: JPEG or PNG
  • Maximum Size: 8MB

    • Background Photo

  • Dimension: 1584×396 pixels
  • Aspect Ratio: 4:1
  • Format: JPEG or PNG
  • Maximum Size: 8MB

    • Shared Image

  • Dimension: 1200×627 pixels
  • Aspect Ratio: 1.91:1
  • Format: JPEG or PNG

    • Shared Link (Open Graph)

  • Dimension: 1200×628 pixels
  • Aspect Ratio: 1.91:1

    • Company Logo

  • Dimension: 300×300 pixels
  • Display: 100×100 pixels
  • Square format

    • Company Cover Image

  • Dimension: 1536×768 pixels
  • Aspect Ratio: 2:1

    • Article/Blog Post Image

  • Dimension: 1200×627 pixels
  • Aspect Ratio: 1.91:1

    • TikTok Image Sizes 2025


    Profile Picture

  • Dimension: 200×200 pixels
  • Format: JPEG or PNG
  • Aspect Ratio: 1:1

    • Video (Standard)

  • Dimension: 1080×1920 pixels
  • Aspect Ratio: 9:16
  • Vertical full-screen

    • Thumbnail

  • Dimension: 1080×1920 pixels
  • Aspect Ratio: 9:16
  • Matches video dimensions

    • Pinterest Image Sizes 2025


    Profile Picture

  • Dimension: 165×165 pixels
  • Format: JPEG or PNG
  • Aspect Ratio: 1:1

    • Standard Pin

  • Dimension: 1000×1500 pixels
  • Aspect Ratio: 2:3
  • Vertical orientation
  • Most common format

    • Square Pin

  • Dimension: 1000×1000 pixels
  • Aspect Ratio: 1:1

    • Infographic Pin

  • Dimension: 1000×2000+ pixels
  • Aspect Ratio: Variable
  • Taller formats work well

    • Board Display

  • Shows at 236 pixels wide
  • Height varies by pin aspect ratio

    • YouTube Image Sizes 2025


    Channel Profile Picture

  • Dimension: 800×800 pixels
  • Display: 98×98 pixels
  • Format: JPEG, GIF, or PNG

    • Channel Cover Photo (Banner)

  • Dimension: 2560×1440 pixels
  • Safe Area: 1546×423 pixels
  • Minimum: 2048×1152 pixels
  • Aspect Ratio: 16:9

    • Video Thumbnail

  • Dimension: 1280×720 pixels
  • Aspect Ratio: 16:9
  • Format: JPEG, GIF, or PNG
  • Maximum Size: 2MB
  • Resolution: 1280×720 (minimum)

    • Multi-Platform Strategy


    Design Approach


    Create Master Images:

    1. Design at largest required size

    2. Export variations for each platform

    3. Store organized by platform

    4. Use consistent branding


    Recommended Master Sizes:

  • Square: 2000×2000 pixels
  • Landscape: 1920×1080 pixels
  • Portrait: 1080×1920 pixels

    • Adaptation Tips:

  • Keep important content in center
  • Avoid text near edges
  • Test on multiple platforms
  • Use safe zones

    • Optimization Best Practices


    File Format Selection


    JPEG:

  • Best for photos
  • Smaller file sizes
  • Good compression
  • Use for most social posts

    • PNG:

  • Transparent backgrounds
  • Graphics and logos
  • No compression artifacts
  • Larger file sizes

    • WebP:

  • Modern format
  • Better compression than JPEG
  • Not universally supported
  • Convert before upload

    • Compression Settings


    Recommended Quality:

  • High-engagement posts: 85-90%
  • Regular posts: 75-85%
  • Stories (ephemeral): 70-75%

    • Tools:

  • Your Image Resizer: Batch optimization
  • TinyPNG: Compression
  • Canva: Design and export
  • Adobe Photoshop: Professional editing

    • Color Management


    Color Profile: sRGB

  • Most widely supported
  • Consistent across devices
  • Standard for web/social media

    • Avoid:

  • Adobe RGB: May display incorrectly
  • CMYK: Print color space
  • ProPhoto RGB: Too wide for web

    • Text in Images


    Best Practices:

  • Large, readable fonts
  • High contrast
  • Limit text amount
  • Test on mobile devices
  • Consider text-free versions

    • Platform Rules:

  • Facebook: <20% text for ads
  • Instagram: Minimal text preferred
  • Pinterest: Text overlays work well
  • LinkedIn: Professional fonts

    • Batch Processing Workflow


    Efficient Creation Process


    1. Design master image

    2. Create platform variations

    3. Batch resize all sizes

    4. Apply consistent compression

    5. Add platform-specific optimizations

    6. Organize in folders

    7. Schedule posts


    Automation:

  • Use Your Image Resizer for batch conversion
  • Create presets for each platform
  • Save templates for recurring content
  • Build efficient workflows

    • Quick Reference Chart


    Most Common Sizes:

  • Square: 1080×1080
  • Stories: 1080×1920
  • Landscape: 1200×628
  • Portrait: 1080×1350
  • Profile: 400×400

    • Tools and Templates


    Design Tools:

  • Canva: Templates for all platforms
  • Adobe Spark: Quick social graphics
  • Figma: Design system approach
  • Photoshop: Professional control

    • Size Checking:

  • Browser inspect tools
  • Social media preview tools
  • Platform-specific validators

    • Common Mistakes


    Mistake 1: Wrong Aspect Ratio

    Problem: Image gets cropped

    Solution: Use correct dimensions


    Mistake 2: Too Small

    Problem: Pixelation and poor quality

    Solution: Always use recommended sizes or larger


    Mistake 3: Over-Compression

    Problem: Visible artifacts and quality loss

    Solution: Use 75-85% quality setting


    Mistake 4: Ignoring Mobile

    Problem: Text too small, poor mobile display

    Solution: Design and test for mobile first


    Mistake 5: One Size for All

    Problem: Suboptimal display across platforms

    Solution: Create platform-specific versions


    Conclusion


    Using correct image dimensions for each social media platform ensures your content looks professional, gets maximum engagement, and represents your brand well. Save this guide as reference and create templates for efficient content production.


    Get Started


    Use Your Image Resizer to quickly create all the image sizes you need. Our social media presets make it easy to resize images for Instagram, Facebook, Twitter, LinkedIn, and all other platforms in seconds. Batch process your entire content calendar at once!

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